Scotland’s first sales and marketing academy launches
Three Scottish businesses have joined forces to work together to combat youth unemployment...
View ArticleThe good, bad and ugly of the 2016 Christmas ad season to date
Not sure when John Lewis’s Christmas adverts took on the eager anticipation aura of Budweiser’s US Clydesdale commercials...
View ArticleNew code for sales and marketing data sanctioned by Commons Committee
The Committee stage of the Digital Economy Bill has passed with a change to the Data Protection Act 1998...
View ArticleVeriteva to acquire Blueberry Wave in drive to build major multi-discipline...
With data and analytics at its core, the group will offer unrivalled expertise...
View ArticleOne lump or two: Knowing your customers has never been easier
Integration between live chat and CRM systems lets businesses build lasting online customer relationships.
View Article3 Steps to closing a sale quicker
When it comes to marketing, the early bird really does catch the worm...
View ArticleHow a managed service provider drove demand on LinkedIn with prospects who...
Studies from the Alterra Group show that 97% of marketers report...
View Article2017 Outlook on B2B Sales & Marketing Industry Trends
At the same time, vendors now have access to more detailed data about their audiences...
View ArticleHow to follow up after a tradeshow
Did you know that tradeshows are often one of the most significant expenses in the marketing budget?
View Article6 Revealing sales trends for 2017 & what they mean for your business
Businesses that adapt the fastest survive. Sitting back and admiring a job well done for too long is a recipe for disaster...
View ArticleSales and Marketing: 4 Point plan to partnership
Sales and marketing should go together like fish and chips, tea and biscuits and ─ as the song has it ─ 'love and marriage'.
View ArticleWhat the GDPR means for B2B salespeople
You might have seen your marketing team wailing, pulling their hair out or quietly rocking back and forward in the corner recently.
View ArticleB2B and B2C marketing: Is there still a difference?
How do their marketers attract specific audiences and build relationships to grow sales?
View ArticleTechnology’s influence on marketing and hybrid roles
Technology influences every part of our lives in ways that no one even thought possible 10 or 15 years ago...
View ArticleQ&A with bpm’online’s CEO and Managing Partner Katherine Kostereva
Sales Initiative talks to Katherine Kostereva about bpm’online’s recent recognition in the field of CRM providers.
View ArticleSales enablement: what do best-in-class organisations do?
The single biggest challenge that sales and marketing leaders face is 'to meet the annual revenue targets.' How do they meet this challenge?
View Article3 Top lead nurturing best practices for sales & marketing
You know that no two leads are the same. While one might be ready to buy within the month, another might take three months...
View ArticleSupporting channel partners – what does this look like?
When you look through the literature and website of a technology provider that works with the channel, you often find a mass of verbiage...
View ArticleMarketing and automation: a match made in heaven
Automation software can maximise effectiveness of B2B marketing activities
View ArticleBrace yourself: With unprecedented access to data, sales will see drastic...
A CMO’s perspective on the inevitable sea change set to define the sales team of tomorrow.
View ArticleAre sales and marketing from different planets?
How ABM can help them talk the same lead-gen language...
View ArticleAltify names seasoned operations expert Anthony Reynolds
Altify, the global leader in sales transformation today announced the appointment of Anthony Reynolds as chief executive officer.
View ArticleResearch: digitisation drives vital sales and marketing partnership – but...
92% believe sales and marketing should work closely, but 64% say they could be more aligned.
View Article4 Rising trends in B2B e-commerce software industry
B2B companies are not much different than B2C brands. They share almost the same marketing principles...
View Article5 Places from where your business needs to collect data
Every business, no matter the size, collects data - whether you are interacting with customers, creating targeted marketing...
View ArticleHow to get the real customer opportunity
I’ve had the privilege of speaking with account managers from around the world and one of the biggest challenges...
View ArticleWhy your brand Is hindering your sales
Once upon a time, Peter Drucker a Management Consultant said, “Because the purpose of business is to create and keep a customer...
View ArticleIf recruiting opportunities aren’t knocking, install a doorbell!
First level sales managers have a very tough job. In a typical scenario with eight direct reports, the manager has a couple...
View ArticleWhen is a prime time to survey your prospects?
As salespeople and marketers, it can be easy to get swept up into constantly producing results...
View ArticleSales Education Foundation accolade for university courses
It is one of only two European universities to have joined the illustrious ranks of associate...
View ArticleBusinesses are neglecting their pitches: here’s why you shouldn’t
At Buffalo 7, we design slide-decks for our clients. Typically, when new clients come to us, they are struggling to design a presentation...
View ArticleFulfilling the expectations of today’s B2B buyer
B2B customer management is not what it used to be. Today’s buyers are empowered and informed so the idea of using calculated persuasion...
View ArticleFinding the sweet spot between sales and marketing
How many businesses can cope without sales and marketing teams? Not many...
View ArticleLead-gen platform targets ‘in-market’ tech buyers
Aberdeen Group embraces ‘engagement science’ to shorten sales and marketing cycles.
View ArticleWhy re-targeting emails aren't always the best tool for the job
Responding to people who almost buy from your online store - only to abandon their purchase at the last moment - isn't a new concept any more...
View Article4 Essential small business tips for profitable digital advertising
The digital age is upon us and, with online sales in the UK reaching £133 billion last year, it’s unsurprising that 70%...
View ArticleSales community called upon to defend key sales channel
Under the new Act, the ICO has been instructed to draft new direct marketing and data...
View ArticleUnlocking Sales Velocity: The 5 factors that make sales teams successful
Improving sales velocity and effectiveness is a top priority for all companies...
View ArticleWhy sales professionals must understand the value of content
Social selling has been a hot topic since social media began getting big around a decade ago.
View ArticleHow to utilise ABM and curate content for the most effective results
Business-to-business sales and marketing has changed...
View ArticleHow to increase inbound leads with email marketing
As consumers and businesses become more proactive, you have to start producing material that shows you as thought leaders in your industry.
View ArticleBuying without blindfolds
In the 1970s, the blind taste test was a staple theme of TV advertising...
View ArticleSales enablement: how content can improve the buying experience
Collaboration between sales and marketing professionals will lead to more conversions. Let's look at the evidence...
View ArticleSales and marketing: how misalignment between teams can affect your sales
Read our Q&A with sales and marketing expert John Barrows...
View Article5 reasons you should be using video in sales NOW
Are you using video to promote your products yet? Here's why you should consider it...
View ArticleNeed to boost numbers? How to use ABM to up-sell existing customers
Account based marketing is critical to achieving high-value sales. Read more...
View Article3 Essential tips for writing better sales content
Sales teams are increasingly being asked to write promotional material for their products. Here's how...
View ArticleWhy sales and marketing should co-operate & 5 great tips to get them working...
In 2018, we'll see more collaboration between sales and marketing. 5 tips to help bring the teams together...
View ArticleNew Year sales resolutions: top 5 tips for a successful 2018
From customer research to rating your leads, use these tips to get your new year's sales off to a strong start...
View ArticleGet ahead of GDPR: how to encourage sign-up to your sales emails
With the new data protection regulations due on 25th May 2018, we look at how you can stay compliant AND retain your sales & marketing database...
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